Discovery is gearing up to launch a new series called Life, which captures the unique struggle for survival among different species across continents.
Talking about the show, Rahul Johri, senior vice-president and general manager, India, Discovery Networks Asia Pacific, says, "Life brings some of the most outstanding stories ever caught on camera; and highlights the efforts of men and women who spent days, weeks and months waiting for that perfect shot."
Sharing details about the marketing push preceding the launch of the series, Rajiv Bakshi, vice-president, marketing, shares, "We are announcing the launch of the show with a campaign on leading general entertainment channels, and have also zeroed down on a few regional GECs. There are also advertisements in select publications as part of the pre-launch campaign."
With a few new launches in the recent past, including Discovery HD, Discovery Science and Discovery Turbo, Discovery Network appears to be upbeat.First Published : May 13, 2010