afaqs! is all set to conduct its mobile marketing conference, titled 'Mobile Conversations - Just Another medium or lead medium' in New Delhi. The Mumbai edition of Mobile Conversations was organised in March.
The New Delhi edition will be held on May 28 at ITC Sheraton, Saket. It will focus on the role mobile can play in the media mix and highlight the immense potential of the medium for a creative and effective marketing campaign for any brand.
The conference will have four sessions related to topics such as usage of mobile marketing by brands, mobile as a lead medium and creative possibilities of mobile media. Case studies on mobile marketing will also be showcased during the seminar. Mobile Conversations will bring together industry leaders from advertising, marketing and telecom domains on a single platform.
Some of the prominent speakers at the conference are Lloyd Mathias, chief marketing officer, Tata Teleservices; Gaurav Gupta, director, marketing and product development, General Motors (India); Sandeep Vij, chief knowledge officer, Mudra Group and chief executive officer, DDB Mudra Group; Ravi Kiran, chief executive officer, South Asia and emerging market leader, specialist solutions, Starcom MediaVest Group; Prathap Suthan, national creative director, Cheil Worldwide (India); Premjeet Sodhi, president, The Collaborative, Lintas Media Group; Vijay S Sharma, founder and managing director, One97, a mobile VAS firm; and Kushal Sanghvi, executive director, business development, media and alliances, StratosHear Tech (a mobile VAS firm).
The seminar will be sponsored by affle, a mobile marketing firm; 160by2, an SMS marketing company and Navteq Media Solutions, a mobile advertising services firm. TelecomYatra.com, the telecom portal of afaqs!, is the community partner for the conference.