Taproot India bags gold at the Clio Awards

By afaqs! news bureau , afaqs!, New Delhi | In Advertising | May 31, 2010
The award is for the campaign, 'Colours of India' for Transasia Paper, in the Print Campaign category

Clio Awards has announced the winners for the 2010 Interactive and Innovative Awards, held at Skylight Soho in New York City. Taproot India's 'Colours of India' campaign for Transasia Paper has won a gold in the Print Campaign category. The agency was also shortlisted in the Billboard category for Bartan - Utensil Cleaning Bar (Mirror finish).

The other shortlisted Indian agencies were: O&M Delhi in the Design Direct Marketing category for India Post - Stamps; O&M Mumbai in the Media category for the poster campaign for The Economist; and Leo Burnett in the Print category for Tide Detergent's Magttraction campaign.

& #BANNER1 & #While sharing his excitement on this occasion, Santosh Padhi , chief creative officer, Taproot India, says, "To win a Clio gold is very tough. If you see the results, there were only two gold awards that the whole of Asia Pacific has got this year, in all the categories put together -- print, TV, cinema, radio, poster, billboard, direct mail, TV technique. So, it's a real achievement to get a gold for the country." The other gold-winning campaign from Asia Pacific is Saatchi & Saatchi Sydney's public service campaign for Pedestrian Council of Australia.

This year, Clio has awarded Jeff Goodby and Rich Silverstein, co-chairmen and creative directors of Goodby, Silverstein & Partners with the Lifetime Achievement Award. AlmapBBDO, Sao Paulo is the Agency of The Year; Nike is the Advertiser of the Year; BBDO Worldwide, New York is the Network of the Year; and MJZ (Los Angeles, New York and London) is the Production Company of the Year.

Clio Awards recognize creativity in advertising, design and communication, across TV, print, radio, interactive and new media.