Clio Awards has announced the winners for the 2010 Interactive and Innovative Awards, held at Skylight Soho in New York City. Taproot India's 'Colours of India' campaign for Transasia Paper has won a gold in the Print Campaign category. The agency was also shortlisted in the Billboard category for Bartan - Utensil Cleaning Bar (Mirror finish).
While sharing his excitement on this occasion, Santosh Padhi , chief creative officer, Taproot India, says, "To win a Clio gold is very tough. If you see the results, there were only two gold awards that the whole of Asia Pacific has got this year, in all the categories put together -- print, TV, cinema, radio, poster, billboard, direct mail, TV technique. So, it's a real achievement to get a gold for the country." The other gold-winning campaign from Asia Pacific is Saatchi & Saatchi Sydney's public service campaign for Pedestrian Council of Australia.
Clio Awards recognize creativity in advertising, design and communication, across TV, print, radio, interactive and new media.