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The account is worth Rs 10 crore, as per market estimates
Vizeum India, the media company under Aegis Media, has bagged the Sanyukta Developers account. The account size is estimated to be around Rs 10 crore.
On being appointed the AoR (agency of record), S Yesudas, managing director, Indian Subcontinent, Vizeum, says, "We are committed to ensuring Sanyukta Developers emerges as a fantastic brand in all aspects. This business will be handled out of our Delhi office under the leadership of Harit Pant, with contribution from Sampath Shenoy, Carat Fresh integrated."
Sanyukta Developers was established in 2004 and has ventured into the development of premium luxury townships and group housing. It has more than seven projects in places such as Dehradun, NOIDA and Bengaluru. The company has aggressive plans to develop affordable housing in tier 2 and 3 cities.