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RAM Week 21: Fever FM moves up to occupy fifth spot in Kolkata

By afaqs! news bureau , afaqs!, New Delhi | In Media Publishing | June 07, 2010
In Kolkata, both Fever FM and Meow FM have moved up a spot each, to No. 5 and No. 7, respectively

The Radio Audience Measurement (RAM) data for four RAM markets for Week 21 is out. Here is an update.

Mumbai

& #BANNER1 & #Radio Mirchi leads in the city with a market share of 17.2 per cent. Its average market share for the last four weeks stands at 17.1 per cent.

Red FM and Radio City are No. 2 and No. 3 in the city, respectively. Red FM has a market share of 14.4 per cent; while its last four weeks' average market share is 14.1 per cent. Radio City's market share is 13.1 per cent, which is the same as its last four weeks' average market share.

Big FM continues at No. 4, with a market share of 11.6 per cent, which is identical to its last four weeks' average market share.

Air FM Gold is at No. 5 with a market share of 11.3 per cent, followed by Fever FM with a market share of 11.2 per cent.

Radio One is placed at No. 7, with a market share of 6.1 per cent; it is followed by AIR FM Rainbow with a market share of 5.1 per cent.

Among the other stations in Mumbai are Vividh Bharati, which has a market share of 4.7 per cent, Meow FM (2.9 per cent) and Akashvani Mumbai (2.4 per cent).

Delhi

Radio Mirchi is No.1 in the city with a market share of 24.5 per cent. The radio station's market share has remained unchanged this week. Its average market share for the last four weeks is 24.7 per cent.

Fever FM and AIR FM Gold are at No. 2 and No. 3 in the city. Fever FM has a market share of 18.8 per cent; while its last four weeks' average market share is 18.7 per cent. AIR FM Gold has a market share of 17.9 per cent; and its last four weeks' average market share turns out to be 17.6 per cent.

Red FM is No. 4 with a market share of 9.6 per cent; its last four weeks' average market share stands at 9.7 per cent. Radio City is next with a market share of 8.2 per cent, a loss of 0.3 percentage point vis--vis Week 20. The station's average market share for the last four weeks is 8.3 per cent.

Big FM is placed sixth with a market share of 6.9 per cent, registering a gain of 0.4 percentage point. Radio One follows, with a market share of 5.6 per cent, which is the same as its last four weeks' average market share.

Among other stations in Delhi this week, Meow FM has a market share of 2.8 per cent; followed by AIR FM Rainbow ( 2.1 per cent); Vividh Bharati and Hit FM (1.6 per cent each); and Akashvani Delhi (0.4 per cent).

Bengaluru

Big FM is numero uno in the city with a market share of 19.6 per cent. Its last four weeks' average market share is 19.5 per cent.

Radio Mirchi and Fever FM are at No. 2 and No. 3, respectively. Radio Mirchi has a market share of 17.7 per cent, with a gain of 0.3 percentage point over last week. Its last four weeks' average market share is 17.5 per cent. Fever FM has a market share of 15.3 per cent; while its last four weeks' average market share turns out to be 15.2 per cent.

Radio City is at No. 4, with a market share of 12.3 per cent, same as the last three weeks. Its average market share for the last four weeks is 12.2 per cent. At No. 5, AIR FM Rainbow has a market share of 9.5 per cent. The radio station's four weeks' average market share is 9.9 per cent.

Radio One continues at No. 6, with a market share of 8.6 per cent; while its average market share for the last four weeks is 8.5 per cent. Red FM is next with a market share of 8.4 per cent, which is the same as in Week 20.

Among others in Bengaluru in Week 21 are Vividh Bharati, with a market share of 4.6 per cent; Radio Indigo (2.5 per cent), Gyan Vani (1 per cent) and Akashvani (0.3 per cent).

Kolkata

Radio Mirchi is No.1 in the city with a market share of 19.9 per cent; while its last four weeks' average market share is 20.4 per cent.

Big FM and Friends FM are at No. 2 and No. 3, respectively. Big FM has a market share of 17.2 per cent, registering a loss of 0.5 percentage point vis--vis Week 20. Its four weeks' average market share is 17.3 per cent. Friends FM has a market share of 11.8 per cent, which is the same as its last four weeks' average market share.

Aamar FM is at No. 4 with a market share of 10.9 per cent. Its last four weeks' average market share also turns out to be 10.7 per cent.

This week, Fever FM has moved up a spot to No. 5, registering a market share of 8.9 per cent. It last four weeks' average market share turns out to be 7.7 per cent.

Red FM is No. 6 in the city with a market share of 8.3 per cent. Its last four weeks' average market share stands at 8.1 per cent.

Meow FM has also moved up a spot to No. 7, with a market share of 5.8 per cent. It is followed by Radio One, with a market share of 5.4 per cent.

In Week 21, among the other stations in Kolkata, AIR FM Rainbow has a market share of 3.6 per cent. It is followed by AIR FM Gold (3.5 per cent), Akashvani (2.6 per cent), Power FM (1.3 per cent) and Vividh Bharati (0.8 per cent).