New York Festivals awards three Indian winners

By afaqs! news bureau , afaqs!, New Delhi | In Advertising | June 14, 2010
Leo Burnett, Grey Worldwide and Arc Worldwide win metals at the festival

The names of the winners for the New York Festivals (NYF) 2010 International Advertising Awards have been announced. The winners from India comprise Leo Burnett with two gold awards; Grey Worldwide India with one gold, one silver and one bronze award; and Arc Worldwide with one silver.

& #BANNER1 & #This year, the grand jury at the festival awarded 124 gold, 153 silver and 204 bronze awards, out of 552 entries selected as finalists.

Leo Burnett's two gold awards came for its entry, Ink/Oil/Ketchup for Tide, chosen as an outdoor finalist in the Home Products/Services (Cleaning/Pet Prod/Utilities, etc) category; and its entry, Coffee Egg, Ink, Ketchup for Tide, which was chosen as a print finalist in Best Use of Medium/Magazines.

Grey Worldwide India won the gold and silver award for its entry, Coromandel Fertilisers Business Card for Coromandel Fertilisers in the Structural Innovation, Art & Technique category, and Innovative Use of Media, Avant-Garde respectively. The agency won a bronze for the same entry in the Business-to-Business Products category.

Backpocketing for Mumbai Railway Police by Arc-Leo Burnett India was shortlisted as an Avante Garde finalist in the Guerrilla: Indoor category, and went on to win a silver award.

In addition, 19 Indian finalists were felicitated at the ceremony.

NYF's 2010 Advertising Awards ceremony took place in Shanghai, China from June 10-12, at the Shanghai Theater Academy and Sino ADI.