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Apollo Hospitals appoints Mudra Connext to handle media duties

By afaqs! news bureau , afaqs!, New Delhi | In Media Planning & Buying | June 15, 2010
Mudra Connext will partner with Apollo Hospitals to build awareness, empathy and a positive word of mouth for the brand

The media duties for Apollo Hospitals will be handled by Mudra Connext, a unit of Mudra Max (Integrated Communications Planning and Implementation). It will be handled out of the Delhi office of the agency.

Apollo Hospitals, one of the popular names in the healthcare segment, was started in 1983 with the establishment of the first corporate hospital in India.

& #BANNER1 & #Confirming the news, Anil K Maini, president, corporate development, Apollo Hospitals, says, "We have engaged Mudra Connext to do our new communication campaign. Through its extensive knowledge and experience in the media market, we look forward to a great working relation with the agency as it takes on the mandate."

Commenting on the account win, Manas Mishra, executive vice-president and country head, Mudra Connext, says, "We are delighted to partner with Apollo Hospitals. Healthcare communication in urban centres has been an emerging challenge. We hope our experience in building awareness, empathy and a positive word of mouth will help us manage the brand well."

For the record, Mudra Max consists of 16 specialist marketing units that provide clients solutions across a wide array of media touch points. Its clients include Reliance ADAG, Nike, HUL, Pepsi, Aircel, ITC, United Spirits, Wipro, Reebok, Western Union, the Times Group, MTV, Delhi Metro, Samsung, Castrol, Asian Paints, SAB Miller, Cartoon Network, Philips and Wrigleys.

Recently, Mudra Connext bagged the media duties for lubricant oil brand Gulf Oil.