The media duties for Apollo Hospitals will be handled by Mudra Connext, a unit of Mudra Max (Integrated Communications Planning and Implementation). It will be handled out of the Delhi office of the agency.
Confirming the news, Anil K Maini, president, corporate development, Apollo Hospitals, says, "We have engaged Mudra Connext to do our new communication campaign. Through its extensive knowledge and experience in the media market, we look forward to a great working relation with the agency as it takes on the mandate."
For the record, Mudra Max consists of 16 specialist marketing units that provide clients solutions across a wide array of media touch points. Its clients include Reliance ADAG, Nike, HUL, Pepsi, Aircel, ITC, United Spirits, Wipro, Reebok, Western Union, the Times Group, MTV, Delhi Metro, Samsung, Castrol, Asian Paints, SAB Miller, Cartoon Network, Philips and Wrigleys.
Recently, Mudra Connext bagged the media duties for lubricant oil brand Gulf Oil.