OOH media company Pioneer Publicity has won the rights to display advertisements on 425 pole kiosks on four flyovers in a bid called by the Maharashtra State Road Development Corporation (MSRDC). The rights have been awarded for a period of three years. The contract will come into effect from August 1.
The agency has also won the rights to 1,550 display panels on the JJ flyover.
After this win, Pioneer Publicity now has a monopoly on pole kiosk advertisements across Mumbai. The agency already holds rights to 33,000 pole kiosks across the city.
Earlier, the advertising rights to the pole kiosks on the four flyovers were with Alakh Advertising.
Pioneer Publicity's clients include Hyundai, Honda Reliance, Radio City, Sansui, Dabur and SAIL.