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Bates 141 Delhi to handle creative mandate of Centre for Sight

By afaqs! news bureau , afaqs!, New Delhi | In Advertising | August 03, 2010
Though the agency has other clients from the healthcare segment, this will be the first time it be will working for a chain of clinics

Bates 141 Delhi has bagged the creative duties for Centre for Sight, a chain of clinics specializing in ophthalmology. There was no pitch process involved.

Confirming the development, Sachdev says, "Bates represented knowledge in the healthcare category and had a well-rounded professional team to work on the project."

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Though the agency has other clients from the healthcare segment, this will be the first time it will work for a chain of clinics. Currently, the agency is busy figuring out the nitty-gritty of the communication. The first campaign will be launched in a month's time.

Vaasu Gavarasana, executive vice-president and branch head, Bates 141 Delhi, says, "We will soon figure out a strategy that will help us position Centre for Sight as a strong brand in its category."

Established in 1996, Centre for Sight is headed by its director, Mahipal S Sachdev, an ophthalmic surgeon who has many national and international awards to his credit. It has eight centres across Agra and Delhi-NCR. Centre for Sight is recognized by the Central Government Health Scheme (CGHS), Delhi Government Health Scheme (DGHS) and registered by the Directorate of Health Services, National Capital Region, New Delhi.