Bates 141 Delhi to handle creative mandate of Centre for Sight

Though the agency has other clients from the healthcare segment, this will be the first time it be will working for a chain of clinics

Bates 141 Delhi has bagged the creative duties for Centre for Sight, a chain of clinics specializing in ophthalmology. There was no pitch process involved.

Confirming the development, Sachdev says, "Bates represented knowledge in the healthcare category and had a well-rounded professional team to work on the project."

Bates 141 Delhi to handle creative mandate of Centre for Sight

Though the agency has other clients from the healthcare segment, this will be the first time it will work for a chain of clinics. Currently, the agency is busy figuring out the nitty-gritty of the communication. The first campaign will be launched in a month's time.

Vaasu Gavarasana, executive vice-president and branch head, Bates 141 Delhi, says, "We will soon figure out a strategy that will help us position Centre for Sight as a strong brand in its category."

Established in 1996, Centre for Sight is headed by its director, Mahipal S Sachdev, an ophthalmic surgeon who has many national and international awards to his credit. It has eight centres across Agra and Delhi-NCR. Centre for Sight is recognized by the Central Government Health Scheme (CGHS), Delhi Government Health Scheme (DGHS) and registered by the Directorate of Health Services, National Capital Region, New Delhi.

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