Following a multi agency pitch that involved Starcom Worldwide, Carat, TME and the incumbent, Madison Media, Lodestar UM has been appointed as media AOR for Coca-Cola India.
According to sources, the account size is pegged at Rs 200 crore.
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A spokesperson from the company says in an official communiqué, "Coca-Cola India, as part of a global process, has been looking at opportunities to optimise its marketing capabilities. As part of this process, the company conducted an evaluation of leading media agencies to provide integrated communication planning, media execution, strategic analysis and media tracking capabilities for its entire portfolio of beverages.
"All this had become all the more necessary with the rapidly evolving media landscape in the country. While all agencies participating in the review process illustrated strong skills, Lodestar Universal McCann showed the highest potential and has been awarded the media account for Coca-Cola India. We are very excited about this partnership and are confident that it will add value to our business."