The recently opened Chennai branch of Law and Kenneth has roped in Anbu Chezhian as branch director. He moves in from Interface Communications, Chennai, which is Draft FCB Ulka's sister concern. At Interface, Chezhian served as client servicing director.
Chezhian will report to Anil Nair, chief executive officer and managing partner, Law and Kenneth. His prime responsibility will be to handle the recently won Renault business that will be driven by the Chennai office of the agency.
Earlier, he has handled the direct marketing business for Ford India at Wunderman, part of Rediffusion Y&R.
When quizzed about the reasons behind this move, Chezhian says that it is an exciting opportunity to handle a world class automobile brand, Renault, and that the ever-growing automobile category is also a very intriguing one.
He adds that this is like a homecoming of sorts for him as he had worked at Law and Kenneth before he moved to Wunderman. At the time, efforts to set up the Chennai operation were underway but things didn't go as planned. He handled the real estate client XS Real at Law and Kenneth. "I already know the team here and share a good comfort level with them," quips Chezhian.
Commenting on the present appointment, he adds, "The Law and Kenneth team is extremely aggressive and passionate, especially the top management. I am very happy about this development and am looking forward to working with them."
Currently, the Chennai branch has four employees and is in the process of hiring more. The strength will be scaled up to 15-20 in the next two-three months.