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ICICI Bank most visited finance website: comScore

By afaqs! news bureau , afaqs!, New Delhi | In Digital | August 20, 2010
The traffic on icicibank.com increased by 40 per cent from 3.3 per cent unique users in June 2009 to more than 4.7 million unique users in June this year

According to the latest data released by the US based Internet research firm comScore, about 20 million unique online users visited financial and business sites in June this year in India. In the same month in 2009, financial and business sites received about 14 million unique users. As expected, 72 per cent of the visitors were male, mainly in the age group of 25-34 years.

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The category is led by websites of various banks. The website of ICICI Bank, icicibank.com, was the most visited finance/bank website with 4.7 million unique users in June 2010. The website of HDFC Bank, hdfbank.com, attracted 3.4 million unique users in the same month and was the second most high traffic finance site. The traffic on the State Bank of India website increased by 84 per cent in the last 12 months and got about 3 million unique users in June 2010 as compared to 1.6 million users in June 2009. It was third most visited site in the category. The websites of Citibank and Axis Bank received 2 million and 1.3 million unique users respectively this year.

2.2 million unique users landed on Network18 group's finance site, Moneycontrol.com, in June 2010. The traffic on Moneycontrol.com has increased by 35 per cent since June 2009. Surprisingly, more than 2 million unique visitors arrived on the Indian Overseas Bank website. Traffic on Bombay Stock Exchange site dipped marginally (2 per cent) and about 0.8 million visitors reached it this year, as compared to 0.9 million last year.

In an official communiqué, Will Hodgman, executive vice-president, Asia Pacific, comScore, says, "With India emerging as a vibrant global financial centre, online finance is beginning to attract significantly more attention and drive more transactions than ever before in this market."

He adds, "With half of India's online population visiting a business or finance related site during the month, there is an opportunity to reach and engage financial consumers in a way that was not possible before. Now, financial companies must focus on devising effective digital strategies to help attract and retain these important customers or risk losing them to their competitors."

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