afaqs!

Mudra Group appoints Nirmal Pulickal as executive creative director, North and East

By Rohit Nautiyal , afaqs!, New Delhi | In Advertising | September 17, 2010
Based out of Delhi, he will work with Ajay Naqvi, EV-P and head, Mudra North and East, handling accounts like HBO, Wrigley and Philips.

Nirmal Pulickal, ex-associate creative director, Wieden+Kennedy has joined Mudra Communications as executive creative director, North and East. Based out of Delhi, he will report to Bobby Pawar, chief creative officer, Mudra Group and work with Ajay Naqvi, EV-P and head, Mudra North and East, handling accounts like HBO, Wrigley and Philips.

Speaking to afaqs!, Pulickal says, "Mudra has been consistently known to be among the top five agencies in India. According to me, the best part is that there's no baggage of following an imposed in-house style and I feel a strong sense of stability working here."

A graduate in English literature from Fergusson College, Pune, Pulickal has 12 years of experience in advertising. He started his career in 1998 with a short stint at Clarion (now Bates141). Next year, he moved to Contract Advertising as a copywriter, followed by two short stints at McCann Erickson Bengaluru and Ogilvy & Mather.

In 2001, he joined RMG David as associate creative director and spent the next four years at the agency. Pulickal went to Young & Rubicam, Singapore in July 2005 for international exposure, followed by a stint at Wieden+Kennedy from 2008 onwards.

Over the years, he has worked on brands such as Nike, Royal Enfield, Chevrolet Beat and Cruz, Incredible India, Indigo, Singapore Tourism, Citibank, Asahi Glass, United Colors of Benetton (UCB) and Cornetto Walls, among others.

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