Triton bags creative duties for Delhi Press

By afaqs! news bureau , afaqs!, New Delhi | In Advertising | September 20, 2010
As part of the partnership, the agency will be responsible for handling the communication for some magazines of the publisher

After a multi agency pitch that saw participation from top agencies, Triton Delhi has won the creative mandate for Delhi Press. As part of the partnership, the agency will be responsible for handling communication for some titles of the publisher.

Confirming the development, Ranjan Mazumdar, branch director, Triton Delhi, says, "We are delighted to be Delhi Press' communications partner and truly appreciate the trust and faith it has shown in us."

Currently, Delhi Press brings out 31 magazines in nine languages, including some of the biggest names in the country such as Grihshobha, Woman's Era, Sarita, Saras Salil and Champak. The magazines reach out to more than 35 million readers.

While Saras Salil and Grihshobha command readerships of 97 lakh and 77 lakh, respectively, Champak and Sarita stand at 40 lakh and 35 lakh readers.

Triton has clients such as Eureka Forbes - Aqua Guard water purifiers and vacuum cleaners, Adani Wilmar's Kings and Raag Brand of edible oils, Yes Bank, Ever Yuth and Paras brands such as Moov, Set Wet and Ring Guard, among others.

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