Bates 141 has won the creative mandate for poultry player, Amrit Group. The agency won the business after a multi-agency pitch, which also included JWT, Response, Madison and Lowe Lintas. The business will be handled out of Bates' Kolkata office.
Commenting on the choice of agency, Harish Bagla, managing director, Amrit Group says in a press statement, "We are eyeing multi-fold growth in all our business verticals in the next two years. Bates will play an important role to develop strategic communication for all our brands."
Currently, Amrit Group has strong presence in poultry feed, broiler farming, chicken processing and milk processing. The consumer product range includes processed milk in different variants; milk products such as 'dahi', 'lassi' and 'paneer'; cattle, poultry and fish feed; frozen and chilled chicken and other processed chicken products.
Bates 141 will be responsible for the strategy and communication of Amrit Group's entire product portfolio.