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RAM Week 37: Close battle for fifth spot between Fever FM and AIR FM Gold in Mumbai

By afaqs! news bureau , afaqs!, New Delhi | In Media Publishing | September 27, 2010
This week in Kolkata, Red FM has moved up a spot to occupy the No. 5 position

The Radio Audience Measurement (RAM) data for Week 37 is out. Here is an update on the four RAM markets.

Mumbai

Radio Mirchi is No. 1 in the city with a market share of 17.3 per cent, without registering any loss or gain over the previous week. Its average market share for the last four weeks is 17.5 per cent.

The second and third spots in the city are occupied by Red FM and Radio City, respectively. Red FM has a market share of 13.6 per cent; its last four weeks' average market share is 13.7 per cent.

Radio City has a market share of 13.4 per cent with a gain of 0.1 percentage points. Its last four weeks' average market share is also 13.4 per cent.

Big FM is at No. 4, with a market share of 11.8 per cent, same as last week. Its last four weeks' average market share is 11.7 per cent.

This week, Fever FM is at No. 5. It has moved up a spot with a market share of 11.3 per cent, gaining 0.2 percentage points over the previous week. It is followed by AIR FM Gold as the sixth player with a market share of 11 per cent.

Radio One is at No. 7, with a market share of 6.5 per cent and a gain of 0.4 percentage points. It is followed by AIR FM Rainbow with a market share of 5.4 per cent.

Among the other stations in Mumbai in Week 37 is Vividh Bharati, which has a market share of 4.5 per cent; followed by Oye! (earlier Meow) FM (2.9 per cent); and Akashvani Mumbai (2.3 per cent).

Delhi

Radio Mirchi leads in the city with a market share of 24.6 per cent. Its average market share for the last four weeks is 24.6 per cent.

At No. 2, Fever FM has a market share of 18.8 per cent. It is followed by AIR FM Gold, which has a market share of 17.8 per cent, with a gain of 0.3 percentage points.

Red FM is at No. 4 with a market share of 9.7 per cent and Radio City is at No. 5 with a market share of 8 per cent, with a loss of 0.6 percentage points over the previous week.

Big FM is at No. 6 with a market share of 7.5 per cent. It is followed by Radio One with a market share of 5 per cent, registering a loss of 0.1 percentage points in comparison to Week 36.

Among the other stations in Delhi in Week 37 are Oye! FM, which has a market share of 2.3 per cent, followed by AIR FM Rainbow (2 per cent), Hit FM and Vividh Bharati (1.9 per cent each) and Akashvani (0.2 per cent).

Bengaluru

Big FM leads in the city with a market share of 19.6 per cent, with a gain of 0.3 percentage points. Its last four weeks' average market share is 19.3 per cent.

At No. 2, Radio Mirchi has a market share of 17.7 per cent. Its last four weeks' average market share is also 17.7 per cent.

Fever FM is at No. 3, with a market share of 15.6 per cent; its last four weeks' average market share is 15.4 per cent.

Radio City is placed fourth with a market share of 12.6 per cent, registering a loss of 0.1 percentage points in comparison to the previous week. Its average market share for the last four weeks is 12.7 per cent.

AIR FM Rainbow is at No. 5 with a market share of 9.4 per cent, showing a loss of 0.4 percentage points; its last four weeks' average market share is 9.6 per cent.

Radio One is No. 6 in Bengaluru with a market share of 8.4 per cent. Red FM is placed seventh with a market share of 8.3 per cent, showing a gain of 0.2 percentage points.

Among others in Bengaluru in Week 37 is Vividh Bharati, with a market share of 4.5 per cent, followed by Radio Indigo (2.8 per cent), Gyan Vani (0.8 per cent) and Akashvani (0.2 per cent).

Kolkata

Radio Mirchi leads in the city with a market share of 20.2 per cent, with a gain of 0.3 percentage points over the previous week. Big FM and Friends FM are placed No. 2 and No. 3, respectively.

Big FM has a market share of 17.3 per cent with a loss of 0.3 percentage points. Friends FM has a market share of 11.6 per cent, same as last week. Its last four weeks' average market share is 11.5 per cent.

Aamar FM is at No. 4 with a market share of 10.8 per cent and its last four weeks' average market share is also 10.8 per cent.

In Week 37, Red FM has moved up a spot in the city to occupy the fifth spot. It has a market share of 8.8 per cent with a gain of 0.3 percentage points.

Fever FM occupies the No. 6 position. The radio station has a market share of 8.5 per cent without registering any loss or gain over the previous week.

Radio One is at No. 7 with a market share of 6.1 per cent, registering a loss of 0.3 percentage points. Meow FM has registered a market share of 4.9 per cent with a loss of 0.7 percentage points.

In Week 37, among the other stations in Kolkata, AIR FM Rainbow has a market share of 3.5 per cent; followed by AIR FM Gold (3.6 per cent), Akashvani (2.4 per cent), Power FM (1.7 per cent) and Vividh Bharati (0.6 per cent).

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