The business was won following a multi-agency pitch; the account size is pegged around Rs 80-90 crore...
Union Bank of India has awarded its media duties to Lintas Media Group. The account was won following a multi-agency pitch that saw participation from the incumbent agency Motivator, as well as Mudra Max, TME and Media Direction. Sources peg the account size to be around Rs 80-90 crore.
The media agencies were evaluated on their credentials, understanding of consumers and generating consumer insights, understanding of the industry, media planning skills combined with buying capabilities, innovations in media and capabilities in non-conventional media.
Lintas Media will handle all media -- television, print, out-of-home, radio and digital -- for the bank.
In June this year, the government had announced a capital infusion of Rs 6,211 crore into five public sector banks. Of this, Union Bank of India got Rs 111 crore by way of perpetual non-cumulative preference shares (PNCPS). The bank will use this to expand its business.