Conde Nast Traveller launched in India

By afaqs! news bureau , afaqs!, Mumbai | In Media Publishing | October 04, 2010
The magazine is priced at Rs 100 and will be a bi-monthly

Conde Nast India has launched another title in India after Vogue and GQ. The new magazine, Conde Nast Traveller, is targeted at the travel needs of the sophisticated Indian traveller. It aims to be the ultimate luxury travel and lifestyle magazine for the well-heeled, global Indian.

Conde Nast Traveller is priced at Rs 100 and will be a bi-monthly. The launch issue will be available across more than 20 towns.

Alex Kuruvilla, managing director, Condè Nast India, says, "Following the runaway success of Vogue and GQ in India, we are proud to bring another iconic title, which has been much awaited."

This is the magazine's sixth edition. The first edition of the magazine, launched in the United States in 1987, has received six National Magazine awards.

The magazine prides itself on the trust it enjoys among readers. "Every hotel listed in the magazine has been checked out; every destination thoroughly researched; every travel story has been invested in without exception. The same standards will be instituted in India," he adds.

Divia Thani Daswani, editor, Conde Nast Traveller India, says, "The Indian travel market is growing at an unprecedented rate. Today's affluent, sophisticated Indian traveller is not only looking for just a sight-seeing trip but also for an unforgettable experience that enriches his life."

Conde Nast India will employ a targeted mix of marketing efforts to ensure that it becomes the ultimate travel companion for every affluent traveller.

Oona Dhabhar, marketing director, Condé Nast India, says, "The marketing plan will be focussed with the objective of catching the affluent traveller at key touch points, with the digital medium playing a key role in the overall plan."

The magazine executives claim that they have not only received a tremendous response from the travel categories of hotels, airlines and tourism boards but also from the luxury car, watch, jewellery and fashion brands.

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