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NDTV Worldwide Services to launch news channel for The Sentinel

By Sumantha Rathore , afaqs!, New Delhi | In Media Publishing | October 13, 2010
The news channel, Sentinel News, will be launched in January 2011 for the Assam market

The Sentinel newspaper, from the stable of one of the largest media groups of northeast India focusing on news publishing, is readying to launch its first news channel in Assam. The channel, called Sentinel News, will be launched in January 2011. NDTV Worldwide Services is providing the back end support for the channel.

According to those close to the development, the news channel will have news nuggets in three languages -- English, Hindi and Assamese.

NDTV Worldwide Services will help set up the news channel for the Sentinel Group and has done market analysis, content and business planning for the same. It is also creating operational blueprints, branding and graphic designs for Sentinel News.

At the moment, NDTV is in the process of designing the studio for the new channel, adds the source. It will also be responsible for the broadcasting centre and system integration, production planning, show formats and packaging, resource planning and broadcast training for the talent pool of the company.

The northeast based media house has two English and Hindi dailies, titled The Sentinel and Sentinel respectively. The English version was launched in 1983; the Hindi version was introduced in 1989. Apart from this, the group also has Ajir Asom -- an Assamese daily and a weekly in Khasi, titled Dongmusa. The group has interests in publishing, printing, advertising, outdoor advertising and real estate.

The Sentinel has five editions published from Guwahati, Dibrugarh, Shillong, Silchar and Itanagar.

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