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GEC Watch: STAR Plus' share declines in Week 41

By afaqs! news bureau , afaqs!, New Delhi | In Media Publishing | October 14, 2010
Viacom18's channel, Colors is at No. 2

The leading channel in the Hindi GEC space, STAR Plus has lost 15 GRPs over the last week, as per the TAM report. The channel's relative share has declined from 27.2 per cent in Week 40 to 26.8 per cent in Week 41 (C&S, 4+, HSM). It has garnered 363 GRPs and six of its shows have made it to the list of top 10 shows.

Viacom18's channel, Colors is at No. 2. Its relative share has increased from 19.1 per cent in Week 40 to 20.1 per cent in Week 41, and it has clocked 271 GRPs. Two of the channel's shows -- Bigg Boss Season 4, which has garnered 4.8 TVR; and Uttaran with 4.6 TVR -- have made it to the top 10 list this week.

At No. 3, Zee TV has garnered a relative share of 14.8 per cent, with 200 GRPs. Only Pavitra Rishta on the GEC has made it to the top 10 in the latest week.

Sony, which has maintained its No. 4 position, has seen a decline in its relative share from 17.3 per cent in Week 40 to 12.8 per cent in Week 41. The channel lost 67 GRPs over the last week and clocked 173 GRPs in week 41. Only one of its shows, CID made it to the top 10 list with 4.1 TVR.

SAB, at No. 5, has registered 109 GRPs in Week 41 with a relative share of 8.1 per cent. It is followed by Imagine TV, which has recorded a relative share of 5.6 per cent.

DD1 is at No. 7; and the channel's relative share has jumped from 1.4 per cent in Week 40 to 4.8 per cent in Week 41. The channel also saw an increase of 45 GRPs over the last week, and has 65 GRPs in Week 41.

STAR One and STAR Utsav have garnered relative shares of 2.9 and 2 per cent, respectively; while Sahara One has garnered 1.7 per cent.

On the list of 10 most watched programmes on Hindi GECs, Pavitra Rishta on Zee rules at No. 1, with a TVR of 5.7. It is followed closely by Yeh Rishta Kya Kehlata Hai on STAR Plus, which has a TVR of 5.6.

Pratigya on STAR Plus is the third most watched programme, recording a TVR of 5.2; followed by Bidaai at No. 4 with 5 TVR and Saathiya Saath Nibhana at No. 5 with 4.9 TVR.

The other shows on the list are: Bigg Boss Season 4, Sasural Genda Phool, Uttaran, Tere Liye and CID.

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