MEC Access, the entertainment, sports and partnership specialist unit of MEC, has been awarded the intellectual property (IP) business of Alternate Business Solutions (ABSIL), a Times Group company. The mandate to MEC Access is to advise ABSIL on the best platforms for its IP assets - both existing and forthcoming. MEC Access will also buy these platforms on behalf of the company.
"This is a green field area and we are delighted to partner with ABSIL in this venture. The partnership will begin with immediate effect," says Rajneesh Chaturvedi, national director, MEC Access.
MEC Access was launched as a specialist division of MEC in 2008, keeping in mind the rapidly evolving communications landscape. The unit identifies the properties that most closely meet the business objectives of its clients and manages end-to-end engagements from rights negotiations to programme management, on ground activations and evaluation.
The company has handled activations and associations including the Citi-IPL sponsorship, Nivea-Femina Miss India partnership, Nivea For Men - Chennai Super Kings association, HDFC Standard Life Spell Bee, Honda Stunner activation, LG Mallika-E-Kitchen AFP (advertiser funded programme) and Hi5 - King XI Punjab associations, amongst others.