Saatchi & Saatchi Health launched in India

The company is in talks with different pharmaceutical companies to increase its client base.

Publicis Healthcare Communications Group (PHCG) has announced its entry in India with the launch of Saatchi & Saatchi Health. Saatchi & Saatchi Health India is an integral part of Saatchi Focus, a specialist, knowledge based communications agency operating in India for the last 12 years and working with clients in the healthcare, technology, business and talent sectors.

Saatchi & Saatchi Health launched in India

The PHCG network manages nearly 20 agency brands across the world including Saatchi & Saatchi Health which has been handling the HCP communication for Mead Johnson, an infant nutrition client in India, Asia and Middle East for the past 1 year. It has also handled the accounts of GE Medical Systems, Transitions Lenses and Medybiz.com.

Malavika Harita, chief executive officer, Saatchi & Saatchi Health and Saatchi & Saatchi Focus, says in an official communique, "We are talking to clients from the Publicis roster. Besides we are also in talks with other Indian and multinational pharmaceutical companies and other clients in the health and wellness segment."

She adds, "Our agency vision echoes the PHCG promise of delivering 'ideas of purpose'. We look forward to collaborating with our new sister agencies, bringing our progressive thinking and outstanding creative ability to the network."

In addition to the opportunities provided to PHCG by Saatchi & Saatchi Health, this entry into India reinforces PHCG's growing presence in the Asia Pacific region. Earlier this year, PHCG launched Beacon Healthcare in Japan and last year, it opened a Publicis Life Brands office in Shanghai.

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