Lowe bags creative duties of Matix Fertilisers and Chemicals

By afaqs! news bureau , afaqs!, New Delhi | In Advertising
Last updated : September 25, 2014 04:04 PM
The size of the account is pegged at Rs 5 crore.

Lowe Lintas has won the creative duties for Matix Fertilisers and Chemicals. The size of the account is pegged at Rs 5 crore. In addition, the agency has also bagged the media duties and the rural marketing account, which will be handled by Linterland, its specialist rural communication and marketing arm.

Lowe won the account after a multi-agency pitch, which involved JWT, Ogilvy and Mega Vision. The account will be handled by Lowe's Kolkata office.

DK Guha, executive vice-president, Lowe Lintas, tells afaqs!, "I think what worked for us is the fact that we studied consumer behaviour and understood the need of the client on how it plans to position the brand."

The Matix Group is a subsidiary of the Datamatics Group. Matix Group is building a path- breaking Greenfield fertilizer complex. The plant will use energy-efficient and latest technology from industry leaders Kellogg, Brown & Root (KBR), USA and Saipem, Italy. This multi-faceted project will impact the rural sector in Eastern India, creating direct and indirect employment, as well as introducing farmers to world-class fertilizers and agro products.

First Published : September 25, 2014 04:04 PM
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