TDI International bags seven OOH accounts

By Poojya Trivedi , afaqs!, New Delhi | In OOH News | November 30, 2010
The accounts will contribute about 28 per cent towards the company's overall revenue.

Specialised outdoor agency TDI International has bagged seven accounts in the past one month. The agency will now handle out of home duties for the clients such as cosmetic company Avon, German car maker Audi, consumer electronics brand Weston, IT products company Siemens, Fortune Hotels from the Welcome Group, management institute IIPM and specialty ice-cream chain Baskin-Robbins.

The company has bagged the pan-India accounts for one year. The agency bagged these accounts following a multi-agency pitch.

Hiyav Bajaj, director, TDI International, says, "We expect these accounts to contribute about 28 per cent towards the overall revenue of the company."

He adds that more innovation, customisation and efficient operation, even in the remotest parts of the country, along with most competitive pricing helped the company clinch the accounts.

Recently, the company carried out a campaign across 40 cities for Weston, for which OOH is the only medium to reach out to the Tier II cities. Similarly, the agency will design the campaign for Audi at luxury malls, airports and similar locations which attract the target audience for company.

The agency also rolled out the first ever out of home campaign for Baskin-Robbins in three states to promote its chocolate flavour.

The Delhi based outdoor major, TDI, also has rights for airports such as Goa, Kolkata and Chennai, along with ad rights for several metro stations in Delhi.

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