afaqs!

Dilip Jayaram to head advertisement sales for Dish TV

By afaqs! news bureau , afaqs!, New Delhi | In Media Publishing | December 08, 2010
He will drive the ad sales and establish Dish TV as a preferred platform for advertisers across the country.

Dish TV has appointed Dilip Jayaram as national ad sales head. In his new role, Jayaram will drive the ad sales and establish Dish TV as a preferred platform for advertisers across the country. He will work towards raising more revenue for the company and report to Salil Kapoor, chief operating officer, Dish TV.

Speaking to afaqs!, Jayaram says, "I am really happy to be a part of Dish TV. It will definitely help me to grow. I will work to create various products from the ad space perspective."

Salil Kapoor, chief operating officer, Dish TV, says, "We are very pleased to have Dilip on board. He brings along more than 16 years of rich and extensive experience in advertisement sales and product development, an ideal mix to develop a robust strategy and revenue pipeline for Dish TV.

"Dish TV, a pioneer and market leader in the DTH (direct to home) space with more than 9 million subscribers, offers exciting new options for disruptive advertising in an otherwise cluttered environment, with a captive SEC A and B audience for advertisers, marketers and media planners in more than 6600 towns in India. This is what will work in our favour while designing attractive solutions for the new age advertisers."

Earlier, Jayaram was chief operating officer, Procam International and has also worked with companies such as ESPN-STAR Sports, SAB TV, MTV, Buena Vista Television and Mid-Day Publications.

He is an alumnus of Mumbai University.

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