Specialised outdoor agency, TDI International has forayed into print advertising, with hotel Fortune Select Excalibur as its first client. The agency took out print ads in leading dailies and magazines for the chain of full-service business hotels.
"We already had operations in mobile and internet advertising. And now, we are foraying into 360 degree for our clients, who would also need print services. It is a gradual step up towards becoming a 360-degree agency," says Sanjay Sharma, global head, MAD.
He adds, "The interactivity and measurability of the internet and mobile media, coupled with the right mix of conventional media, is a sure-shot success mantra for any brand."
Talking about the new venture, Hiyav Bajaj, director, TDI International says, "An integrated promotion or advertising solution is the need of the day. More and more brands are looking to embrace new and latest means and measures of promotion, with a balanced mix of conventional and new media options. With the introduction of MAD and this first step in print advertising, we offer 360-degree advertising solutions to brands."