Gaurav Dudeja back in Mudra as vice-president, North and East

Mudra has appointed Gaurav Dudeja as vice-president, North and East. He will head the business unit comprising the accounts of Philips, Wrigley and HBO. Based in Delhi, he will report to Ajay Naqvi, Executive Vice President & Head, Mudra North & East. This is his second stint at the agency.

Speaking to afaqs!, Dudeja says, "I'm absolutely thrilled to be back at Mudra. It is one of the rare organisations that fearlessly back their talent with newer opportunities and challenges - and that perfectly matches my personality. I'm looking forward to my second innings and doing my best in a place that feels like home."

Dudeja has 10 years of experience in the industry. He started off with JWT and worked there for four years. Later, he joined ESPN-STAR Sports' marketing team for one and a half years. After that, he moved to Mudra and was there for more than four years before shifting to McCann for a brief span of three months.

Dudeja is an alumnus of Symbiosis Institute of Business Management.