Kaushik Chakravorty takes overall charge of OOH business at Starcom MediaVest

By afaqs! news bureau , afaqs!, New Delhi | In Advertising | January 03, 2011
Chakravorty took overall charge of the outdoor business with effect from January 1 after Sanjay Shah put in his papers.

Starcom MediaVest Group (SMG) India has announced that Kaushik Chakravorty, currently the Group COO of Navia and Vector will take overall charge of the outdoor business in addition to his role as executive director - Enhance. The development follows the exit of Sanjay Shah, CEO, Navia and Vector, who put in his papers at the company. Chakravorty took charge with effect from January 1.

Earlier, he was managing the operations for the retail branding, ambient assets and out of home business.

Chakravorty says, "I'm looking forward to the new innings and will ensure a seamless transition for our people and for clients. The days ahead are both exciting and challenging and I'm sure that, with the faith reposed in me by the management and with the set of able managers and executives in the company, I will take the brands and our offerings to the next level."

Srikant Sastri, country chair, VivaKi India (the holding entity of which Starcom MediaVest Group is a part), says in a press statement, "Sanjay has been a part of our out of home business, Navia and Vector, for more than six years. He is a respected professional and we are grateful to him for building a robust business for us in the OOH space. He joined us to start what was then called StarSight, which was later branded Navia. We wish him well in his future endeavours."

He adds, "Kaushik was the natural choice to take Sanjay's position in addition to his existing role as head of Enhance. He will drive the business with a team of professionals spread across India."

On moving out of the organisation, Shah says, "I look forward to adding value to Navia and Vector and I am confident that the brands are in safe hands with Kaushik taking over."

Chakravorty has more than 16 years of experience in sales, market development, client servicing and account management, and has served in senior and top management positions.

Earlier, Chakravorty was with Primesite, the OOH division of Mudra Communications, where he served as general manager. He has also worked with The Times of India Group and 3M India.

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