DQEntertainment (DQE), the animation, gaming, live action entertainment production and distribution company has entered into an exclusive toy licensing agreement with the UK-based Mookie Toys (Mookie), for DQE's 3D-animated series, The Jungle Book.
Says Tapaas Chakravarti, chairman and chief executing officer, DQE Group, "With the expertise Mookie has in toy manufacturing, we believe we have associated with the right partner for the manufacture of toys of this classic property. The deal has great strategic significance as this validates DQE's constant pursuit to reach audiences and markets."
DQE will receive a substantial amount in upfront payment as minimum guarantee from this agreement that covers the outdoor play and ball categories for three years. Mookie will use multiple distribution channels for retail, including high street, mass market, independents, as well as online distribution.
Says Guy Orr, director, Mookie Toys, "We are very excited to be partnering with CPLG and DQE on Jungle Book. Everyone is familiar with Rudyard Kipling's classic story and at Mookie, we hope to create innovative and fun products inspired by this new series."
According to Vickie O'Malley, managing director, CPLG UK, "Mookie's PD team has developed some wonderful concepts for outdoor wheeled toys and playballs which are a perfect fit to reflect the sense of adventure and excitement of The Jungle Book. We're absolutely delighted to have them on board."
Established in 1987, Mookie Toys is an outdoor toy manufacturer and distributor for several well known brands such as Peppa Pig, Noddy, Rupert Bear, Toy Story, Fire Man Sam, Ben 10, Mr. Men, Postman Pat and Disney characters like The Little Mermaid, Snow White and Winnie the Pooh.First Published : January 06, 2011