Shivaraman Iyer joins Times Group's Response as deputy general manager

By Anindita Sarkar , afaqs!, Mumbai | In Media | January 07, 2011
Iyer will be responsible for creating brand and content synergies to provide innovative media solutions to advertisers.

Bennett, Coleman & Company Limited (BCCL), the parent company of The Times of India Group of Publications, has roped in Shivaraman Iyer as deputy general manager for Response -- the advertising and marketing outfit of the Group.

Despite several attempts, no official confirmation could be obtained while filing the report. However, it is learnt from industry sources that Iyer will be responsible for crafting special projects for the Group. The attempt will be to help create a variety of brand engagement properties, brand experience activities and brand and content synergies, in a bid to provide innovative and insightful media solutions to advertisers. The aim would be to create context through content for brands.

Prior to this, Iyer was vice-president at Network18. In the organization, Iyer was responsible for the IBN Focus division of IBN18 that, through its Advertiser and Viewer Interest Programming (AVIP), aims to connect the consumers, trade partners and influencers of a brand through customised solutions.

Iyer joined Network18 as associate vice-president and worked with the company for four years. This is Iyer's second stint with BCCL. Prior to joining Network18, he was deputy chief manager at BCCL from 2002 up to 2006.

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