Bennett, Coleman & Company Limited (BCCL), the parent company of The Times of India Group of Publications, has roped in Shivaraman Iyer as deputy general manager for Response -- the advertising and marketing outfit of the Group.
Prior to this, Iyer was vice-president at Network18. In the organization, Iyer was responsible for the IBN Focus division of IBN18 that, through its Advertiser and Viewer Interest Programming (AVIP), aims to connect the consumers, trade partners and influencers of a brand through customised solutions.
Iyer joined Network18 as associate vice-president and worked with the company for four years. This is Iyer's second stint with BCCL. Prior to joining Network18, he was deputy chief manager at BCCL from 2002 up to 2006.First Published : January 07, 2011