McCann's second creative agency brand, MWG TAG Ideation has won the creative portfolio for the soon to-be-launched dairy brand of the Kanpur-based Namaste India Foods. The win comes after a multi-agency pitch, which happened in early December.
Says Manoj Gyanchandani, managing director, Namaste India Foods, "We want to realise our ambitions in the dairy business through superior and consistent product quality and aspirational brand image. We have got TAG on board to assist us with their specialised marketing skills and experience in branding."
With the launch of Namaste India Foods, the Rs 2,000 crore Rohit Surfactants (RSPL), owner of the much successful brand Ghari detergent, as well as XPERT dishwash bar and Venus toilet soap, has now set its sights on the fast growing dairy market. Initially, the brand would focus on milk and its variants, with plans to expand its dairy products business.