IPL Kochi franchise appoints Windchimes Communications for social media marketing

By Kapil Ohri , afaqs!, New Delhi | In Digital | January 19, 2011
The agency plans to use social media to get suggestions from users on the team name, logo and jersey design.

The Kochi IPL (Indian Premier League) franchise, which will soon finalise its name and logo, has appointed the Mumbai-based digital agency Windchimes Communications for social media marketing.

Speaking to afaqs!, Nimesh Shah, head maven, Windchimes Communications, says, "We will use social media platforms such as Facebook, not only to create a buzz about the Kochi IPL team but also leverage its engagement potential to get suggestions and inputs from fans on the name of the team, its logo and the team's jersey design."

The IPL team is already active on Facebook at The Facebook presence will also be used to run contests and push the sales of team merchandise.

The agency also plans to develop and distribute special videos -- exclusively on social media -- related to the team's coach and players on YouTube.

"Cricket is not a mere sport in this country, it is a religion. In the recent past, the worshipping grounds for this religion have moved to the hallowed portals of social networking sites. It makes sense for us to be where the cricket crazy fans are -- online," says Saket Mehta of Kochi Cricket in an e-mail response on the appointment of the agency.

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