Last updated : January 19, 2011
Wiwo Mobiles has appointed MediaVest, a division of Starcom MediaVest Group, to handle its media duties. This is the first time that the company has brought a media partner on board. MediaVest's Bengaluru branch will handle the business. However, the size of the account could not be ascertained at the time of filing this report.
Sriram Sharma, general manager, Bengaluru, Starcom MediaVest Group, says, "Wiwo is a brand that is launching in the marketplace. We are happy to have been selected by them as the media agency partner. We were truly inspired with the straightforwardness, professionalism and ambition of the client team. We hope to translate this into helping them build a great brand in the mobile handset business."
Wiwo mobile is a brand from Teleworld United, part of the United Telecoms group, which is a global business house with interests in diversified sectors such as telecom, e-governance, steel, power, IT, real estate, manufacturing and education. The group employs more than 2,000 people and its operations are spread across 13 countries.
The group came into existence more than four decades ago to cater to the growing demand for telecom related equipment. First Published : January 19, 2011