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Wiwo Mobiles appoints MediaVest as media partner

By afaqs! news bureau , afaqs!, New Delhi | In Media Planning & Buying | January 19, 2011
This is the first time that Wiwo Mobiles has appointed any agency to look after its media duties.

Wiwo Mobiles has appointed MediaVest, a division of Starcom MediaVest Group, to handle its media duties. This is the first time that the company has brought a media partner on board. MediaVest's Bengaluru branch will handle the business. However, the size of the account could not be ascertained at the time of filing this report.

TC Sudhir, executive director, Teleworld United, says, "We are a new brand from the house of an established player. We wanted to partner with a company that understands what it is to be differentiated and insightful. We have chosen MediaVest Bangalore and are proud of the fact that we are one of its first clients. We look forward to a solid partnership."

Sriram Sharma, general manager, Bengaluru, Starcom MediaVest Group, says, "Wiwo is a brand that is launching in the marketplace. We are happy to have been selected by them as the media agency partner. We were truly inspired with the straightforwardness, professionalism and ambition of the client team. We hope to translate this into helping them build a great brand in the mobile handset business."

Wiwo mobile is a brand from Teleworld United, part of the United Telecoms group, which is a global business house with interests in diversified sectors such as telecom, e-governance, steel, power, IT, real estate, manufacturing and education. The group employs more than 2,000 people and its operations are spread across 13 countries.

The group came into existence more than four decades ago to cater to the growing demand for telecom related equipment.

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