afaqs!

Lintas Media Group wins Yamaha Motors digital business

By Kapil Ohri , afaqs!, New Delhi | In Digital | January 24, 2011
In an unrelated development, the agency has roped in Biju Menon as vice-president.

afaqs! has learnt from reliable sources in the industry that Lintas Media Group has bagged the digital media business of Yamaha Motors.

The sources have indicated that LMG will handle digital media planning and buying, search marketing and social media marketing of the Yamaha Motors brand.

The size of account could not be ascertained at the time of filing this report. Last month, the agency won the digital media mandate of telecom brand Micromax. LMG also handles the digital media businesses of brands such as Expedia and Religare.

In an unrelated development, the agency has announced that it has roped in Biju Menon as vice-president for its digital agency, Digital Initiative. Earlier, Menon was associate vice-president, Zed Digital, the digital arm of ZenithOptimedia.

Menon will be based in New Delhi and mentor the digital business handled by the agency across India.

In an official communiqué, Sudha Natrajan, president and chief operating officer, Lintas Media Group, says, "LMG has grown substantially in 2010 on account of both top line and bottom line growth in all our businesses, with digital contributing substantially to the overall growth. We were looking for a seasoned professional with 'child like enthusiasm' to innovate, create and add fillip to our aggressive growth plans for our digital business, both in Delhi and nationally. Menon fits the bill perfectly."

Menon has about 13 years of experience in the digital space. Of that, he has spent about two years in Zed Digital. Earlier, he has worked with Times Business Solutions (TBS) for about five years. At TBS, he was involved in setting up the TBS business and was responsible for driving sales of TBS products in the UAE market.

Other than the digital experience, Menon has worked with companies such as NIS Sparta, Kotak Mahindra and Modi Xerox.

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