In a recent development, FMCG major Hindustan Unilever (HUL) has handed over its out of home (OOH) media duties to Lintas Media Group (LMG). The size of the business is pegged at Rs 150 crore.
The company's OOH duties, till recently, were divided between Portland India, a part of Kinetic (the global OOH specialist arm of WPP) and LMG's Aaren Initiative. However, following this re-alignment, the entire business will be handled by the latter.
The agency also handles the OOH duties for other big-ticket brands such as Sony, Jockey, Tata Capital, Future Group, Mont Blanc, the UB Group, Raymond, CNBC-TV18 and Fever 104 FM.
For the record, while Aaren Initiative will now handle HUL's OOH duties, Mindshare handles its media duties. Omnicom Media Group handles the company's digital business.First Published : January 25, 2011