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Sahara signs Percept Sport for IPL sponsorship

By afaqs! news bureau , afaqs!, Mumbai | In Media Publishing | February 01, 2011
Sahara Pune Warriors, the latest addition to the Indian Premier League, has awarded its exclusive sponsorship mandate to Percept Sport.

Sahara Pune Warriors, the latest team to join the Indian Premier League, has awarded its exclusive sponsorship mandate to Percept Sport.

Sahara Corporate Communications, led by Abhijit Sarkar and Percept Sport would jointly spearhead this initiative for raising sponsorships and managing the sponsor deliverable management for the franchise.

Says Sarkar, director, Sahara Adventure Sports, in an official communiqué, "We have had a long-standing relationship with Percept and when this opportunity came up, this was logical. We are very clear that we would love to have sponsors and partners who we would work closely with towards giving them professional delivery of their requirements when they partner us in this exciting journey ahead."

High value signings such as Yuvraj Singh, Robin Uthappa, Ashish Nehra and Graeme Smith, supported by Angelo Mathews, Jesse Ryder, potential Australia captain Tim Paine and a host of other exciting international talent, would make this one of the teams to watch out for.

Devraj Sanyal, CEO, Percept Sports and Entertainment says, ''We have a long history in sports marketing and have been leaders in the sponsorship marketing space. This, combined with our relationship with the Sahara India Pariwar, will be an exciting experience, paving the way for a long and mutually beneficial association."

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