Television channel, B4U Music, has tied up with global mobile TV network Yamgo. Through this association, users of mobile phones across the world will be able to enjoy a mixture of contemporary Bollywood, Indipop, Bhangra and international music.
The programme line-up on Yamgo would include star interviews, artist profiles, concerts and chart rundowns, as well as video-request shows.
He adds, "We are confident that with a large global Bollywood fan base, B4U Music will become the leading mobile music channel, providing viewers with the most acclaimed Bollywood entertainment."
Mobile viewers will also have access to hit shows, such as Morning Masala, which will feature contemporary Bollywood hits, Bollywood Bang Bang, which will present hit tracks from Bollywood stars, Orange Funk, a mix of light entertainment and lifestyle ideas, and Boom Box, which will play Bollywood dance tracks that are yet to be released.
Ian Mullins, chief executive officer and founder, Yamgo, says, "As the premier broadcaster dedicated to Bollywood music and an international household name, B4U can take full advantage of the Yamgo mobile television network to deliver the most comprehensive catalogue of Asian music entertainment available on mobile devices. It's great to have them on the network and allow consumers anywhere and at anytime to watch high-quality Asian music video."