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GEC Watch: STAR Plus loses 22 GRPs in Week 5

By afaqs! news bureau , afaqs!, Mumbai | In Media Publishing | February 03, 2011
At No. 2, Viacom 18's Colors has captured 239 GRPs, while its relative channel share has moved up from 17.3 per cent to 17.7 per cent.

STAR Plus, the No. 1 GEC, has lost 22 GRPs for the week ended 29 January. As per TAM data (C&S 4+, HSM), the channel has 338 GRPs and a relative channel share of 25 per cent, down from 25.5 per cent in Week 4.

At No. 2, Viacom 18's Colors has lost four GRPs and has 239 GRPs in Week 5. However, its relative channel share has moved up from 17.3 per cent to 17.7 per cent in this period.

At No. 3, Zee TV too has lost nine GRPs to end Week 5 with 226 GRPs. Its relative share remains stable at 16.7 per cent.

The No. 4 GEC, Sony has witnessed a small upswing in GRPs -- from 173 to 178. Its relative share has also increased from 12.3 per cent in the previous week to 13.1 per cent in Week 5.

Sibling channel SAB, at the fifth position, has scored 138 GRPs in Week 5. Its relative channel share is 10.2 per cent for the week, up from 9.7 per cent in Week 4.

At No. 6, Imagine TV has lost six points during the week to score 80 GRPs. Its relative share has also dropped from 6.1 per cent to 5.9 per cent. It is followed by DD1 with 50 GRPs and a channel share of 3.7 per cent.

STAR One is at No. 8. The channel's relative share and GRPs have dipped marginally to 2.7 per cent (2.9 per cent in the previous week) and 36 GRPs (41 GRPs in the previous week), respectively.

Sahara One and STAR Utsav have garnered relative shares of 2.2 per cent and 2.4 per cent, respectively.

Pavitra Rishta leads the list of 10 most-watched programmes on Zee TV, clocking a TVR of 7, followed by Pratigya and Saathiya Saath Nibhana on STAR Plus, with TVRs of 5.7 and 5.3, respectively. The fourth most watched programme is Jhansi Ki Rani with 4.5 TVR. Yahan Mein Ghar Ghar Kheli, Sasural Genda Phool and Laagi Tujhse Lagan follow, with 4.4 TVR each.

Uttaran (4.2 TVR), Yeh Rishta Kya Kehlata Hai (4 TVR) and DID Doubles (3.9 TVR) are also part of the Top 10 list.

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