EduMedia: Making learning fun

By Poojya Trivedi , afaqs!, New Delhi | In Advertising | February 14, 2011
The programme, School Cinema, targets more than 1.5 lakh students in more than 350 schools across the country.

Education solutions provider EduMedia has launched a year-long programme to engage students through informative and interactive sessions. Called School Cinema, the concept revolves around showcasing movies and short films to students who are in school.

The programme comprises research-based short entertaining films combined with innovative workbooks, developed to help children learn life skills, morals, values, citizenship and more.

Designed for children, teachers and parents, the programme is in accordance with the company's agenda of building holistic growth in children. It aims to create an impact using the powerful and enjoyable medium of cinema.

School Cinema plans to reach out to more than 1.5 lakh students in the next few months across, and to 350 schools across the country by the end of the year. The company has invested around Rs 5 crore in this project to make over 48 films.

The programme targets students in Classes 1-8, and has a multitude of movies for each level. For instance, for students of Classes 1 and 2, the programme consists of reinvented classic fables such as The Tortoise and the Hare, The Lamb Who Cried Wolf and Belling the Cat (for students), while for teachers, the movies are developed based on concepts such as accepting differences and looking beyond the obvious, to identify creativity and learn from them.

Similarly, for students of Class 3, School Cinema has a film series based on values. For students of Classes 4 and 5, the 'Auto-B-Good' series of animated films help inculcate basic human values. For Class 6 onwards, the films focus on bullying, self-esteem, confidence and dealing with anger -issues that usually concern children at this age.

Speaking about All is Well, one of the films included in the School Cinema programme, Syed Sultan Ahmed, managing director, EduMedia India, says, "The film is made for children in Classes 7 and 8. It addresses the tendency of children to run away from home due to perceived 'shortcomings' in their lives. The film delicately juxtaposes two situations, for children to understand the value of the privileges they enjoy every day."

Ahmed adds that the School Cinema concept was based on the insight that children today are exposed to various forms of media and are increasingly drifting away from conventional learning methods. Therefore, the company has designed this programme to make learning more entertaining.

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