Ignitee Digital Solutions to handle Godfrey Phillips India's bravery initiative

By afaqs! news bureau , afaqs!, Mumbai | In Digital | February 22, 2011
Ignitee won the business, following a multi-agency pitch called in December.

Soon after winning the digital mandate for Oriflame, Ignitee Digital Solutions has registered yet another significant win. The agency has been awarded Godfrey Phillips India's digital media business, following a multi-agency pitch called in December.

Ignitee will be involved in running an extensive social media campaign 'Be Brave', for Godfrey Phillips Bravery, the popular CSR initiative of the company. The agency will also revamp the website and conduct search engine optimisation activities.

Commenting on the win, Atul Hegde, chief executive officer, Ignitee Digital Solutions, says, "I think what worked in our favour was clearly our expertise in the social media space. There are not too many agencies around that have worked as extensively in social media as us. The Bravery Awards has a glorious tradition. We look forward to transforming the 'Be Brave' initiative into a movement."

Godfrey Phillips Bravery is the corporate social responsibility initiative of the company. Godfrey Phillips India, the flagship company of the KK Modi Group, deals in tea, tobacco, industrial chemicals, confectionery, retail, and cosmetics.

Each year, through this initiative, the task is to encourage people to help those who are in need. The awards recognise bravery in four categories -- Physical Bravery Award, Social Bravery Award, Mind of Steel Award and Social Lifetime Achievement Award.

"We wanted to partner with an agency which not only understands our business, but also our values, vision and mission. Since Ignitee Digital Solutions understood our requirements, it was our obvious choice to get them on board. With the passion and zeal put forward by Ignitee, we are sure that this partnership will be a huge success for us," says Harmanjit Singh, general manager, corporate affairs, Godfrey Phillips India, in a press statement.

Ignitee Digital Solutions provides 360-degree solutions including social media optimisation, online media planning and buying, search engine marketing, website development, and creative and technology solutions.

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