The Indian Premier League team Kolkata Knight Riders (KKR) has roped in the Bengaluru-based digital agency 22feet, to handle its social media marketing activities.
Currently, the IPL team is present on Facebook as a group (11,000 members), and has not created a brand page. On Twitter (Twitter.com/KKRiders), it is followed by more than 31,000 Twitter members.
Gupta reveals that there are plans to create original content and build applications for the KKR team, which will be distributed via social media sites. Social media will also be leveraged for pushing the sales of KKR branded merchandise.
Last month, 22feet won the digital duties of RMZ Corp and William Penn, the multi-brand retail store chain that sells premium brands of writing instruments, desktop and lifestyle accessories.First Published : February 23, 2011