Percept moves to a new address in Bengaluru

By afaqs! news bureau , afaqs!, Mumbai | In Advertising | February 23, 2011
With the development, all divisions of the group will be housed in the same premises.

All Percept companies in Bengaluru will now be housed under a single roof in the city. Scattered across the city earlier, the divisions will now move to a new office at SS Commercial Zone at CV Raman Nagar, in Bengaluru.

Percept House, Bengaluru will now house Percept/H (advertising), PDM (events), Percept OOH (outdoor/retail/rural), Profile (public relations), Allied Media (media buying and planning), Percept Knorigin (digital), and PTM (talent management).

Speaking on the development, Harindra Singh, managing director and vice-chairperson, Percept, says in a press statement, "We have been on the lookout for a new space for some time now as we wanted all the divisions to come under one roof, which will bring in greater synergies amongst our different services divisions. We hope to reinforce our 360 degree offering and leverage it to Percept's advantage."

Actor Pooja Gandhi inaugurated the new office. The office, which will seat about 150 people, boasts of contemporary interiors, which will add to the ambience.

For the record, Percept, an entertainment, media and communications company, has more than 60 offices in India and West Asia, with a team of more than 1,000 people.

Percept operates in three verticals - Percept Entertainment Group (television and movie content, ad films, distribution, talent management, sports, branded entertainment and merchandising), Percept Media Group (media planning, buying and representation, outdoor media, retail media, rural media and digital media) and Percept Communications Group (advertising, brand communication, strategy, creative, public and media relations and integrated marketing communication consultancy services).

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