JWT Chennai has won the creative mandate for RmKV Silks, a well-known sari manufacturer of South India. A member of the senior management team at the agency has confirmed the win to afaqs!.
The incumbent agency on the business is Grey.
Grey, JWT, Ogilvy India, Fifth Estate Communications, and Hammer India had also pitched for the business. The participating agencies had made their respective presentations by mid-February. The result was declared soon after.
Consumer Connect Communications (Chennai) is the media agency on the RmKV account. The agency has been handling the brand for the past two years.
As part of the campaign, RmKV designed a sari with 50,000 colours in it to showcase the product's vast range of available options. The ad campaign was very popular, and received responses from hundreds of consumers.
It remains to be seen how the triumphant team at JWT Chennai takes the creative mandate forward.
For the record, RmKV was founded in 1924 by Rm K Visvanatha Pillai. Today, the brand has showrooms in Chennai, Tirunelveli, and Coimbatore. The brand is popular for its wedding silk saris, theme saris, and family apparel.First Published : September 25, 2014 04:04 PM