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Discovery appoints Mehuli Shah as director, advertising sales, West

By afaqs! news bureau , afaqs!, New Delhi | In Media Publishing | March 10, 2011
Shah will be responsible for generating advertising revenue, along with planning and implementing business development activities in new market segments.

Discovery Networks Asia-Pacific (DNAP) has appointed Mehuli Shah as director, advertising sales, West. Shah earlier worked with the Network18 group, heading sales for CNN-IBN and IBN7 in the western region.

At Discovery, Shah will be responsible for generating advertising revenue, along with planning and implementing business development activities in new market segments for all DNAP's networks in India. Based in Mumbai, she will report to Karamjit Dua, vice-president, advertising sales.

Speaking on the appointment, Rahul Johri, senior vice-president and general manager, India, Discovery Networks Asia-Pacific, says, "We are pleased to welcome Mehuli back to Discovery. She brings a solid performance track record to the job, coupled with a high degree of commitment to the client - both of which align perfectly with Discovery's values. Her broad range of proven sales experience in similar markets will be beneficial in building our ad sales business."

Shah is an Economics graduate from St. Xavier's College. Before joining Network18, she was with Discovery for six years.

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