VGC wins creative duties of real estate developer Ariisto

By afaqs! news bureau , afaqs!, New Delhi | In Advertising | March 10, 2011
The agency will work on the brand from scratch -- from creating a new corporate identity, to developing its communications -- bringing all sub-brands under the Ariisto umbrella.

Design and communication specialist VGC, has bagged the creative duties of Ariisto, a real estate development group. No pitch was called for the account.

Says Preeti Vyas, chairwoman, VGC, "We welcome Ariisto into our vast and illustrious family of brands. Ariisto has been around for over 15 years, and has earned an enviable reputation of being trustworthy. It is our pleasure to associate with such a brand. Our challenge will be to establish a strong foothold for Ariisto in the real estate market. VGC will strive towards creating holistic and strategic creative solutions for the brand communication across media, using a specific set of design methodologies."

The agency will work on the brand from scratch, from creating a new corporate identity, as well as handle its communications. VGC will bring the company's sub-brands under the Ariisto name.

Hiren Patel, managing director, Ariisto, says, "In an industry infested with brand-clutter and a me-too syndrome, it was imperative for us to partner with an agency which had out-of-the-concrete-box ideas and infused passion, freshness, and aggression. More importantly, we needed an agency, which could think beyond good looking and simple tactical communication - an agency which could quickly comprehend our business, grasp the values that we stand for, and create a brand by intertwining cutting-edge ideas."

Patel further adds, "We were seeking an agency with a proven track record of creative excellence, with deep-rooted fundamentals, a fearless and clear approach, and an ability to direct and simultaneously be amicable to approach. Given these challenges and parameters, VGC was the best choice."

The Ariisto Group was established in 1980 by Narendra Patel, and became one of the popular companies in the TDR business.

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