Design and communication specialist VGC, has bagged the creative duties of Ariisto, a real estate development group. No pitch was called for the account.
The agency will work on the brand from scratch, from creating a new corporate identity, as well as handle its communications. VGC will bring the company's sub-brands under the Ariisto name.
Hiren Patel, managing director, Ariisto, says, "In an industry infested with brand-clutter and a me-too syndrome, it was imperative for us to partner with an agency which had out-of-the-concrete-box ideas and infused passion, freshness, and aggression. More importantly, we needed an agency, which could think beyond good looking and simple tactical communication - an agency which could quickly comprehend our business, grasp the values that we stand for, and create a brand by intertwining cutting-edge ideas."
Patel further adds, "We were seeking an agency with a proven track record of creative excellence, with deep-rooted fundamentals, a fearless and clear approach, and an ability to direct and simultaneously be amicable to approach. Given these challenges and parameters, VGC was the best choice."
The Ariisto Group was established in 1980 by Narendra Patel, and became one of the popular companies in the TDR business.First Published : March 10, 2011