General Motors reviews its creative business

By Nandana Das , afaqs!, New Delhi | In Advertising | March 22, 2011
Currently, the automobile manufacturer has two agencies on its roster - Leo Burnett and Wieden+Kennedy.

General Motors India (GM) has called for a review of its creative business. The company currently has two agencies on its roster - Leo Burnett and Wieden+Kennedy. It is learnt that apart from the two roster agencies, McCann Erickson and Contract Advertising have also pitched for the account.

This is the third time that McCann Erickson has participated in the creative pitch for GM. The agency first won the business, along with Rediffusion Y&R, in October, 2005.

The development has been confirmed to afaqs! by P Balendran, vice-president, General Motors India, who says, "Yes, we are in the process of reviewing our creative business. The agencies showcased a creative and strategy presentation. The selected agencies will handle the corporate account, which includes brand building exercise and the campaigns for the new launches - and, of course, other related services which a creative agency is expected to do for its client."

The size of the account could not be ascertained at the time of filing the report.

However, the automobile manufacturer made it clear that its media duties will remain with Madison Media, which is the incumbent agency for the account since March, 2010.

GM, which has been present in India since 1928, manufactures brands such as Chevrolet Spark, Beat, Aveo, Optra Magnum, Tavera, Captiva and Cruze.

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