The Indian Premier League team, Kolkata Knight Riders (KKR), has re-appointed the Mumbai-based digital agency, Indigo Consulting, for its online and mobile marketing for the upcoming IPL tournament. The agency handled the online and mobile marketing for the team in the last season as well.
Tandon refused to divulge the exact online and mobile marketing plan of KKR. However, he indicates that the agency will create exclusive non-match video and photo content for consumption, launch contests and sell KKR branded merchandise through digital platforms.
An exclusive KKR fans club will be created online. On mobile, the agency will revamp and re-launch KKR's mobile site, http://mobile.kkr.in/. There are plans to launch KKR mobile applications across various platforms and leverage the location-based capabilities of mobile phones to connect with KKR fans across various regions.
Venky Mysore, chief executive officer, Kolkata Knight Riders, says, "Indigo Consulting's expertise in the digital space and understanding of our needs enables it to bring both a strategic perspective of our digital requirements, and a strong brand understanding."First Published : March 24, 2011