Saints & Warriors corners CavinKare's snacking biz

Acquired by CavinKare in 2009, snack brand Garden Snacks, has awarded its creative mandate to the Mumbai-based creative agency Saints & Warriors.

The win comes on the back of a Mumbai-driven, multi-agency pitch that was reportedly initiated early this year. It is learnt that after a few creative agencies were considered, the final choice was down to Rediffusion-Y&R and Saints & Warriors.

For the triumphant agency, this win comes close on the heels of winning the creative mandate for the family comedy channel from the MSM (Multi Screen Media) stable, SAB TV.

It may be noted that a couple of years back, CavinKare bought over Mumbai-based FMCG manufacturer, Garden Namkeens. A traditional snacks marketer, the company was involved in the manufacture and sale of a wide range of 'namkeens' (salty Indian snacks) and sweets in Maharashtra, under the brand name 'Garden'.

It remains to be seen how Saints & Warriors helps CavinKare establish this brand in the market.