Saatchi's ECD Titus Upputuru quits

It has been ascertained that Titus Upputuru, executive creative director (ECD) of Saatchi & Saatchi, Delhi, has quit the agency. While Upputuru himself, as well as the authorities at the agency remained unavailable for comment, highly placed sources in the advertising industry have confirmed the news to afaqs!

In February 2010, Upputuru joined Saatchi & Saatchi as executive creative director.

Upputuru started his career with Madhyam DMB&B (now, Publicis India) in the copy department. After a short stay at Trikaya Grey (now Grey Worldwide), he did a five-year stint at TBWA India (then TBWA Anthem). Following a brush with the Delhi based Ushak Kaal, he joined Ogilvy India in 2003, and was with the agency until early 2009, before quitting as senior creative director.

At Ogilvy, he is credited with campaigns for Afghan Telecom, the Hutch Delhi Marathon, Sprite (Seedhi Baat No Bakwaas), Kinley (Boond Boond Mein Vishwas), Kentucky Fried Chicken (especially, Institute of Lickonomics), Fanta, Grasim Suitings, WWF, Dabur, Seagram's, and some brands of Perfetti Van Melle.

Upputuru's next stop was Dentsu where he joined as creative head, Dentsu Marcom.