Times Television Network (TTN), with its bouquet of four distinct brands - Zoom, Times Now, ET Now and Movies Now, has decided to increase its advertising rates by more than 20 per cent.
The new rates for the network have been effective since April 1.
Sunil Lulla, managing director and chief executive officer, Times Television Network, says in an official communiqué, "Each of our channels has a successful track record and has contributed to growing its category. The ad rates reflect the true value we offer to our very valued customers. We will continue to be differentiated, competitive and ahead of the curve."
The network claims that it currently reaches 35 per cent more viewers than the previous year. It has more than 2,000 brands on board. The decision to increase its ad rates came after the recent success of Movies Now and the brand recall domination of Times Now.
Besides advertising and branded content solutions, the Times Television Network claims to have scaled its subscription business via the distribution joint venture, Prime Connect. The network is also focussing on generating revenue from syndication and digital streams.